Marketing

Marketing

 Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, and advertising directors.  For students who want a general perspective of marking, the curriculum provides a broad range of marking subjects.  The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.

Objectives

The following are specific educational objectives for marketing majors:

  1. Acquire a practical understanding of the marking planning process and be able to develop a complete marketing plan.
  2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of speech action recommendations.
  3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
  4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
  5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
  6. Learn to identify and differentiate the effects of cultural and sub-cultural on consumption behavior and the implications for marketing strategy.
  7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.
  8. Learn to analyze relationships among marketing intermediaries and develop strategies for effective channel management.

DEPARTMENT OF MARKETING

FOUNDATION YEAR
Semester 1 Credit Semester 2 Credit
1 Khmer History 3 1 Public Administration 3
2 Practical Computer 3 2 Mathematical Analysis 3
3 Introduction to Economics 3 3 Philosophy 3
4 English 3 4 English 3
5 Introduction to Business 3 5 Introduction  to  Marketing 3
Total 15 Credits Total 15 Credits

 

YEAR TWO
Semester 1 Credit Semester 2 Credit
1 Introduction to Statistics 3 1 Marketing for Service 3
2 Legal and Environmental Business 3 2 Product and Brand Management 3
3 Macroeconomics 3 3 Retail Marketing 3
4 Marketing Research 3 4 English for Business Terminology 2
5 Consumer Behavior 3 5 Elective Course 1 3
6 English for Business Terminology 3 6 Elective Course 2 3
7 7 Field Trip 1 1
Total 18 Credits Total 18 Credits

 

YEAR THREE
Semester 1 Credit Semester 2 Credit
1 Marketing Management 3 1 Advertising Strategy 3
2 Pricing Strategy and Tactics 3 2 Strategy Marketing 3
3 Marketing Channels 3 3 Sal and Promotional Management 3
4 English for Business Terminology 2 4 English for Business Terminology 2
5 Elective Course 3 3 5 Global Marketing 3
6 Elective Course 4 3 6 Elective Course 5 3
7 Field Trip 1 1 7 Internship 1
Total 18 Credits Total 18 Credits

 

YEAR FOUR
Semester 1 Credit Semester 2 Credit
1 Consumer Relation Management 3 1 Investment Management 3
2 Marketing Financial Service 3 2 International Marketing 3
3 E-marketing 3 Research and Thesis 8
4 Project Management 3
5 Scientific Writing 3
6 Undergraduate Seminar 1
Total 16 Credits Total 14 Credits